I’m sure you are familiar with Beach Body, right?
Their business model is a little different now. They push a subscription-based service to get everything for one monthly price.
Remember their old commercials? Where they would sell just one thing. You look at those people and you are like “Yeah, I can do this. I can have ripped abs in no time.”
They had one product with a particularly interesting little angle focused on overcoming what may be the biggest objection to working out…
TIME
The angle is — with just ten minutes a day, you can change your body and your life.
What do you call such a product? 10-Minute Trainer of course.
Look at that. The promise is right in the name. **nudge**
Anyway, the lesson isn’t the name. It’s the positioning.
Although you could work out ten minutes a day with their plan, when you go through the material, they recommend doing three ten-minute routines per day for best results.
You get this thing thinking yeah, I can do ten minutes and what do you get? Thirty minutes.
When you are positioning your offer remember this:
Sell them what they want, give them what they need.
Focus on the bright, the shiny, the sexy. Even when you know that’s not the thing they really need to get to the next level. You need their attention first.
You need them waiting in anticipation to get what you have.
Even if they are focusing on the wrong detail.
When you have them, then you can give them what will really take them to the next level. After they’ve committed to doing what they need to do.
The way you position your offer is key to getting more sales than you thought you could handle.
I’ve put together a little cheat sheet to help you create killer offers. I learned this from analyzing the most successful offers in history and condensed the most common points into a simple sheet to help myself… and now you — consistently crank out killer offers fast
You can get it here: